Merry Everything!
Officially Licensed. Thoughtfully Curated. Just for You.
Come for the Sweaters. Stay for Everything Else.
Apparel, gifts, home, baby, candles, & local favorites.
Love State College? Start Here.
Made in the USA. Designed for Happy Valley.
New & Noteworthy
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Penn State Patchwork Sherpa Jacket
Regular price $285.00 USDRegular priceUnit price / perSale price $285.00 USD -
It Takes a Valley® Vintage Wash Hoodie
Regular price $68.00 USDRegular priceUnit price / perSale price $68.00 USD -
Cider Donut | Nittany Candle Co.
Regular price From $7.00 USDRegular priceUnit price / perSale price From $7.00 USD -
Stadium-Approved Signature Bag
Regular price $120.00 USDRegular priceUnit price / perSale price $120.00 USD -
Penn State Nittany Lions Bandana Slider Bracelet
Regular price $38.00 USDRegular priceUnit price / perSale price $38.00 USD -
Whirl Pong
Regular price $79.99 USDRegular priceUnit price / perSale price $79.99 USD -
It Takes a Valley Handpainted Crewneck
Regular price $68.00 USDRegular priceUnit price / perSale price $68.00 USD -
Penn State Plaid Blanket Scarf
Regular price $45.00 USDRegular priceUnit price / perSale price $45.00 USD -
Penn State Nittany Lions Enamel Drop Earrings
Regular price $36.00 USDRegular priceUnit price / perSale price $36.00 USD -
Penn State Nittany Lion Pavé Disc Bracelet
Regular price $42.00 USDRegular priceUnit price / perSale price $42.00 USD
Customizable Items You Will Only Find Here
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Sorority Pride
Learn MoreCustom sweaters, scarves, totes, and gifts for Big/Little, recruitment, work week, and more.
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Company Pride
Learn MoreEmployee gifts, branded merchandise, client gifts, and custom products for businesses and organizations.
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School Pride
Inquire HereCustom knitwear, gifts, and fundraising items for schools, booster clubs, and community organizations.
From Our Little Corner of Downtown State College...
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Don’t Hate Me. I’m an SEC Girl Living in B1G Co...
Lisa FarrenAn SEC girl in B1G country. How a little Mississippi State gameday style found its way into Town Pride and made itself right at home in Happy Valley.
Don’t Hate Me. I’m an SEC Girl Living in B1G Co...
Lisa FarrenAn SEC girl in B1G country. How a little Mississippi State gameday style found its way into Town Pride and made itself right at home in Happy Valley.
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Penn State Navy Might Be the Ultimate Neutral
Lisa FarrenPenn State navy has always worked with bright white. But it also looks right at home with cream, camel, denim, and other everyday neutrals. Here's why we think it might...
Penn State Navy Might Be the Ultimate Neutral
Lisa FarrenPenn State navy has always worked with bright white. But it also looks right at home with cream, camel, denim, and other everyday neutrals. Here's why we think it might...
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You Don’t Have to Shop Small All the Time
Lisa FarrenA few months ago, I posted a reel that I almost didn’t share. It was simple. Just a thought that I had been thinking about for a while: You don’t...
You Don’t Have to Shop Small All the Time
Lisa FarrenA few months ago, I posted a reel that I almost didn’t share. It was simple. Just a thought that I had been thinking about for a while: You don’t...
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One Year In: What I’ve Noticed About How People...
Lisa FarrenA year into running a shop in downtown State College, I’ve noticed something unexpected. People all shop differently, but what they choose in the end tends to say the same...
One Year In: What I’ve Noticed About How People...
Lisa FarrenA year into running a shop in downtown State College, I’ve noticed something unexpected. People all shop differently, but what they choose in the end tends to say the same...